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Niseko has come to refer to a wider area of ski resorts encompassing Hokkaido's Mount Yōtei, often referred to as the "Mt. Fuji of Hokkaido", and Annupuri ranges. The name Niseko derives from the Ainu language, and it means "a cliff jutting over a riverbank deep in the mountains". Niseko town is aggressively committed to its main industries of agriculture and tourism. With an abundance of natural beauty, and a quaint downtown area, Niseko town is a fantastic target for those looking for investment property with a distinctly slow life feel.